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"org" would probably read as "organization", "organ", or "arg" to too many people. Combine that with a 40-character limit, and it's easy to see why it gets an association with a tasty beverage instead.
Confession: The idea of the entire West Coast seceding and forming its own Outer Heaven is sounding really good. California alone is the 8th largest economy in the world, and the coast itself controls the tech industry in the country, as well as the agriculture industry.